Marketing Mix

Marketing Mix
What is Marketing Mix? Marketing mix is a set of element or concept to create our marketing strategy. The element of marketing mix has change many times since it first coined in 1953 by Neil Borden. The first set of element set from marketing mix contain four element called 4P. The 4P concept is contain product, price, promotion  and place.
The product element stated about what kind of product we sell or produce. By knowing what kind of product or service  we sell, we can define or choose our product segment target and know our positioning on the market so we can evaluated our strategy for the product.The price element stated about the product pricing itself. How much we will charging price from our costumer for the product or service they used and make sure that the price is worth for them. The promotion element stated about what promotional channel we will use to make people aware of our product. How long will it will be promoted, the promotional scope and also how much budget we can spend for promoting the product. The place element stated about the scope our product marketing. Is it will be released as local or as international product. Where are going to sell it and so on.
But as time pass by, the concept has expanded not only using four element but now sometimes it called 7P. Some element has been added such as people, physical evidence and process for the service marketing. The People stated who will involved and doing all these marketing strategy, because choosing the wrong person can make the strategy doesn’t goes well. The physical evidence stated about  the material part of a marketing. How choosing your medium and other material part to makes sure you can deliver a good message about your product or service  value.  The process element stated how the marketing procedure, mechanism and activities will be done.